Monday, August 17, 2009

Disturbing charges at The Courant

The Courant's long-time consumer affairs reporter claims he was fired for a negative column about a major advertiser.

Editor & Publisher reports it here

This is, of course, disturbing on many levels, but one factor that's relevant to the future of newspapers is the kind of damage this sort of thing can do to a brand. Brand and reputation are among the most valuable assets of newspapers and tossing it away to placate an advertiser seems very short sighted, to say the least.

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