Oh, shit!

This isn't good at all. It appears circulation is starting to plummet. Double digit declines over a year ago levels are common. http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003966601

This is extraordinarily bad news. as the one bright spot for newspapers up to this point was that they were retaining readership reasonably well, although facing a slow, seemingly inexorable decline. The real concerns were with advertisers. The key words in the last too sentences were the words "slow" and "were." Now, suddenly, readers are abandoning print -- and without readers there are no advertisers.

Many newspapers will not survive the summer at this rate.