More rounds of pay cuts

Gatehouse media, which included my former newspapers The (Brockton, Mass.) Enterprise and The (Fall River, Mass.) Herald News is planning pay cuts that amount to 7.75 percent.

http://www.boston.com/business/ticker/2009/05/gatehouse_plans.html

Meanwhile, 10 percent pay cuts are coming to Portland, Maine newspaper owned by the Seattle Times.

http://seattletimes.nwsource.com/html/localnews/2009277672_apmenewspapersale1stldwritethru.html

Pay cuts of this magnitude will have to start driving talent out of the newspaper business, in my opinion. If content suffers, newspaper brands will lose their value as well. If a newspaper's brand doesn't signify that it's news content quality is superior to some start-up Web-based news site then it cannot compete.