Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, January 6, 2009
With the end of the fourth calendar quarter blood will flow
There's every indication that the fourth-quarter woes among automakers and retailers has meant grim numbers for newspaper advertisements. I'd expect some bad news over the next few days as companies start making their reports.
Monday, January 5, 2009
Sign of the future
The "Grey Lady" herself, the New York Times, will start selling ad space on its front page.
http://www.nytimes.com/2009/01/05/business/media/05times.html?_r=1&ref=media
Back in the day this was a common practice. Front page ad space was always premium space, but starting in the early 20th Century newspapers began moving ads off the front page for aesthetics and professionalism.
Given the NY Times decision I would expect nearly every other newspaper in the country to quickly follow suit.
http://www.nytimes.com/2009/01/05/business/media/05times.html?_r=1&ref=media
Back in the day this was a common practice. Front page ad space was always premium space, but starting in the early 20th Century newspapers began moving ads off the front page for aesthetics and professionalism.
Given the NY Times decision I would expect nearly every other newspaper in the country to quickly follow suit.
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