The latest circulation figures are beyond grim with most major papers seeing double digit annual drops in circulation, including big names such as the New York Times.
In particular, the Boston Globe saw an 18% drop in circulation. Obviously that kind of precipitous drop can't be sustained very long, At some point advertisers will lose faith that anyone is seeing their ads and at that point it will be time turn out the light.
We're in the endgame here. There will be a massive wave of closures over the next 12 months, led by newspapers like the Globe that have a legacy debt that there's no way they can hope to repay.
Monday, October 26, 2009
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